BRAND FOUNDATIONS
Strategic brand direction for startups and emerging businesses
A paid brand strategy pathway for startups and emerging businesses. Clarify your audience, positioning, messaging and creative direction before investing in your identity, website or marketing.
Ready to build your brand on strong foundations?
Begin with a complimentary initial conversation to determine whether the Brand Foundations Strategy Session is the right starting point for your business.
BEGIN WITH CLARITY
Starting with strategy helps you make informed decisions before investing in a logo, website or marketing. Through the Brand Foundations process, we clarify what your business stands for, who it needs to connect with and how it can be positioned meaningfully within its market.
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YOUR BRAND FOUNDATIONS SESSION
Your paid strategy session is tailored to your business and may explore:
- Your business purpose, vision and goals
- Your ideal clients and their needs
- Your positioning and points of difference
- Your brand personality and values
- Your key message and communication direction
- Your competitors and market context
- Your desired customer experience
- Your initial creative and visual direction
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WHAT YOU RECEIVE
Following the session, you receive a strategic brand brief that captures the agreed direction and recommended priorities for your brand. It may include:
- Key findings from the session
- Audience and positioning direction
- Messaging recommendations
- Brand personality and creative direction
- Recommended priorities and workstreams
- A practical implementation roadmap
The brief gives you a clear foundation from which to make future brand, website and marketing decisions.
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BRINGING YOUR BRAND TO LIFE
Once your strategy is defined, Metamorphosis Design Consultants can prepare a separate proposal to implement the recommended work. You can proceed with the complete program or implement it in stages according to your priorities and budget.
Depending on your needs, this may include:
- Brand identity and logo design
- Colour and typography
- Brand guidelines
- Website strategy and design
- Canva Brand Kit and templates
- Packaging, signage or marketing materials
- Photography and content direction
You can proceed with all recommended work or implement it in stages as your business grows and budget allows.
